The mission of NYC CTE is to ensure all NYC students graduate college and career ready, and to provide a high-value strategy to support both students’ postsecondary aspirations and the strength of the city’s economy. Working with the NYC DOE and various partners Stislow Design developed a cohesive look-and-feel across the related CTE information brochures for this robust program. Bold, colorful design engage students as they learn about and consider careers in various fields; from where they may be starting in public schools to next steps at CUNY schools and programs; to career pathways illustrating potential trajectories.